5 Benefits of Developing Mobile Apps for Business

 Is it necessary for an online store to have its mobile application? Will the investment justify itself? And what will be the payoff? Know all these details in this article.

Want to make your business a mobile app? Then you can connect with an android app development company.

The Popularity of Mobile E-Commerce Applications: What Do Studies Say?

• 90% of the time mobile device users spend on applications & only 10% surf the Internet. 

• 58% of smartphone owners in the US use their gadgets for online shopping, & 66% of them do it weekly. 

• 4 E-Commerce apps are installed on average on the smartphones of Americans & 29% of them are used weekly for online purchases. 

• 85% of smartphone users prefer a mobile application to a website. 

• In the UK, 40 of the 50 major online retailers have mobile apps.

Let's take a look at why the app solves these marketing problems better than a mobile site.

Advantages of the mobile application for the E-Commerce segment

1. Mobile applications are more convenient and faster than mobile sites.

The high pace of life makes users very demanding on the speed of loading sites and online stores on the screens of gadgets. 

In this respect, applications by the android app development company are beyond competition: They load faster than mobile sites, as they retain user settings and do not require downloading all content in the browser.

In addition to speed, applications are superior to websites in the following aspects:

• Admittance to the local elements of the cell phone (camcorder, GPS guide, voice acknowledgment capabilities),

• Intuitiveness (coordination with informal organizations) and personalization of content

• Convenience and better transformation for cell phones

It is well known that users choose what is faster and more convenient, which means that your customers will probably prefer an application on Android or iOS to a mobile site.

2. Mobile applications increase customer loyalty.

The Customer Retention Rate (CRR) of apps is 50% higher than that of mobile sites. It means that the application in comparison with the browser version of the online store doubles the likelihood of repeated purchases.

The reasons for the high CRR of applications are related to the fact that the phone is always at hand, and the utility icon, like a catchy banner, constantly reminds the user of the opportunity to purchase the network.

3. Apps are better at converting visitors into shoppers and increasing store sales.

Research demonstrates that mobile applications increase sales and revenues of projects in the e-Commerce and m-Commerce segments. The conversion rate (Conversion Rate, CR) of applications is 200% higher than that of mobile sites; the average order value (AOV) of applications is 140% higher than that of the mobile version of the web resource. The bounce rate at the checkout stage (Shopping cart abandonment rate, SCAR) in applications is only 20%, while in mobile versions of the site - 97%, and in desktop versions - 68%. The mobile app development company also gives analytics that their demand increases in the market by 60%.

Applications dispose of users of purchases, especially since their functionality allows you to pay for the order in one click.

4. Applications provide a higher level of interaction with the customer.

Applications allow you to effectively influence smartphone users by sending push notifications with advertising messages and promotions (if users have not disabled this function on their gadgets).

According to research, push notifications are more effective than sending e-mail and SMS messages for the following reasons:

• Instant delivery to the addressee & large audience coverage;

• Average Open Rage (AOR) 90%, with 23% for e-mail messages;

• Low cost of the advertising campaign;

• Absence of spam and malware;

• Low failure rate;

• Possibility to use the Deep Linking tool.

Competent sending of push notifications can convert users into buyers and return interest in the application of "sleeping" customers.

Findings:

Over the past few years, e-commerce has been moving by leaps & bounds to the mobile plane. Just like apps the demand for e-commerce website development company is also high. Given current trends, the development of applications for mobile devices will provide online stores with a competitive advantage, and increase sales and customer loyalty to the brand. Without a doubt, the future belongs to mobile applications.

Smartphones allow users to order almost any product they need anytime and anywhere, allowing businesses to actively interact with potential customers, and get the most out of their marketing activities.

This article is helpful and educational to you. If you need more information, then stay tuned here. Or if you want to make your mobile app, then connected with an android app development company & build the app that brings your benefits. 

Ecommerce: From an Incipient Miracle to a Major Trend

The success of a retail business (or any other business) is a set of many components. Business owners should pay attention to finding a unique product in their niche market, hiring a team of professionals to advertise their brand, prompt delivery, monitoring financial documents & doing a variety of other things necessary for the company to thrive. Above all this finding the best eCommerce website development company is the priority. 

In today's world, this list should be the default. Today, as a company with big ambitions, you need to keep abreast of the latest marketing trends and build your retail website while becoming part of the e-commerce industry.

Also Read - SEO: the most pronounced name in digital world. But, how to do it successfully?

Why Ecommerce become a major trend?

In this millennium, you do not need to leave your home. All the services and comforts of modern civilization are delivered to your door. All you need is to make a couple of clicks on your laptop and enjoy the long-awaited things. In the last decade, e-commerce has demonstrated a stunning annual growth of 23%.

If you use your smartphone to do the same, you'll become a participant in mobile commerce – a type of e-commerce that has twice the growth rate. Commonly used to buy anything online, e-commerce and mobile commerce cover the entire spectrum of transactions. This way, you can book football or train tickets, a hotel room, pay utility bills & even take part in an auction using e-commerce platforms.

Also Read - 5 tips to choosing the best ecommerce web development company India

With the amazing opportunities that e-commerce offers, it is only natural that any company – whether it is an international corporation or a small retail business – cannot ignore the benefits that this marketing method brings. Like the website, the app is also so important. Android apps also bring many benefits. So create an app with the best android app development company now.

Advantages of e-commerce

We offer you several reasons why you need to create a retail website for your company.

• Limitless availability. Your website is available 24/7, which is convenient both for customers who can visit it at any time and for you as a business owner whose sales are expanding significantly.

• Global reach. By deciding to build a retail website, you will get the whole world as a market. In addition, people from every corner of the world find the products they need, not only from retail websites but also through search engines, as Google indexes them so that they appear in search results.

• Convenient shopping experience. The current busy lifestyle leaves almost no time for a trip to the store. And if we remember traffic jams, looking for a parking space, choosing the right product, and finally getting in line at the checkout, the growing preference for shopping online becomes all too obvious. Visiting a website eliminates these inconveniences, helping even the busiest and laziest consumers.

• Targeted marketing. With a wealth of customer data at your disposal, you can use the best practices of retail websites to keep an eye on the latest trends in your market niche and changes in your consumers' tastes. After all, what else can allow you to recognize and address thousands of your customers by name?

If you think that having an online store is enough for quick sales success, you are mistaken. Modern retail websites should contain certain features that will make your business easier and increase your revenues.

Also Read - How can an Online Ecommerce store help you to get higher rate of audience visibility?

Tips for Creating a Small Retail Business Website

There is no universal recipe for creating a retail website that would be suitable for all types of businesses since each industry has its characteristics. However, an experienced retail web design company in Bhubaneswar argues that an effective working webpage must inevitably include:

• Reliable ordering. Simplicity reigns in the design of the site. Buyers should quickly find the product they need and make it easy to make a purchase. To do this your site should have components such as shopping categories, filters, and a product comparison option. Other recommended features that play an important role in customer decision-making are FAQs, shipping and return policies, and customer reviews.

• Supplies. When planning to buy something from you, consumers are more likely to purchase some related products if you constantly remind them that you have them.

• Multiple payment methods. You should take care when choosing platforms for retail websites. Available payment systems may vary depending on the country.

• High download speed. A survey conducted among large online retailers found that optimizing loading speeds from 8 to 2 seconds results in a three-quarter increase in conversion rates. Conversely, slow load times cause half of the online shoppers to leave the page.

Now you know what is paramount in the process of creating a website. So now if you want to create a website, then find the best eCommerce website development company. They will help you to build the best website that you need.