The SEO technique has a precise meaning for those who work there - it is the acronym of Search Engine Optimization. This term means everything that is done to improve the positioning of a web resource on search engines. So, it's about knowing all the Google tricks to appear high in the search results. The SEO ranking is not so simple; there is an official manual to follow. Choosing an expert Digital Marketing Company is likely to be the first choice. The techniques and, strategies that allow you to position a website in search engine results are not defined. On the contrary, there are many factors that Google uses to choose the sites to be inserted at the top of the search.
Search engine placement
SEO is divided into two basic sections - on-page and, off -page optimization. The first section concerns the improvement on the web page with respect to certain needs and, particular strings like title, Meta description and H1 tags, without forgetting a general optimization of contents and HTML code. Then there is the off-page phase, the optimization that allows a domain to receive links from trusted and related websites. This is one of the decisive steps to improve a site's ranking on Google. But there are also risks. Choosing the professional SEO Company for your project reduce the risk up to 95%. Risks related to fraudulent use of link activity. In some cases it may even lead to a case of penalization for the purchase or sale of links.
Do you want to position yourself on Google?
Before understanding how to position oneself on search engines, it is right to clarify how Google works, that is to say the main partner of this work. The essential steps that allow your site to be present are three:
Crawling or scanning - The software that deals with discovering new resources (i.e. the crawler or spider) analyses the domain in question and identifies useful pages.
Indexing - The phase in which the search engine inserts in its archive the contents it has identified through the work of scanning and crawling.
Positioning or Ranking - The work that allows Google to identify the best result for a given query, in order to return the best possible result.
There is the difference between indexing and, positioning on Google. In the first case there is the insertion of the page in the database and, in the second, one takes a decision with respect to the place in the search. Thus, a website can be indexed but poorly positioned.
Evolution of SEO: algorithm updates
One of the aspects of the SEO strategy is the evolution of the subject. Optimization for Google has never been static. There is always a need to observe the improvement of an algorithm that is perhaps not perfect. But it dictates the rules of the game and allows the search engine to find the best result according to its parameters. Formerly link building was done with press releases, article marketing, directories, link exchange and SEO campaigns based on wild guest posts.
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sales@ratnatechnology.com
Click to call: 0674 - 2974588/ 9439956508
Reach us to our community….
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