5 Benefits of Developing Mobile Apps for Business

 Is it necessary for an online store to have its mobile application? Will the investment justify itself? And what will be the payoff? Know all these details in this article.

Want to make your business a mobile app? Then you can connect with an android app development company.

The Popularity of Mobile E-Commerce Applications: What Do Studies Say?

• 90% of the time mobile device users spend on applications & only 10% surf the Internet. 

• 58% of smartphone owners in the US use their gadgets for online shopping, & 66% of them do it weekly. 

• 4 E-Commerce apps are installed on average on the smartphones of Americans & 29% of them are used weekly for online purchases. 

• 85% of smartphone users prefer a mobile application to a website. 

• In the UK, 40 of the 50 major online retailers have mobile apps.

Let's take a look at why the app solves these marketing problems better than a mobile site.

Advantages of the mobile application for the E-Commerce segment

1. Mobile applications are more convenient and faster than mobile sites.

The high pace of life makes users very demanding on the speed of loading sites and online stores on the screens of gadgets. 

In this respect, applications by the android app development company are beyond competition: They load faster than mobile sites, as they retain user settings and do not require downloading all content in the browser.

In addition to speed, applications are superior to websites in the following aspects:

• Admittance to the local elements of the cell phone (camcorder, GPS guide, voice acknowledgment capabilities),

• Intuitiveness (coordination with informal organizations) and personalization of content

• Convenience and better transformation for cell phones

It is well known that users choose what is faster and more convenient, which means that your customers will probably prefer an application on Android or iOS to a mobile site.

2. Mobile applications increase customer loyalty.

The Customer Retention Rate (CRR) of apps is 50% higher than that of mobile sites. It means that the application in comparison with the browser version of the online store doubles the likelihood of repeated purchases.

The reasons for the high CRR of applications are related to the fact that the phone is always at hand, and the utility icon, like a catchy banner, constantly reminds the user of the opportunity to purchase the network.

3. Apps are better at converting visitors into shoppers and increasing store sales.

Research demonstrates that mobile applications increase sales and revenues of projects in the e-Commerce and m-Commerce segments. The conversion rate (Conversion Rate, CR) of applications is 200% higher than that of mobile sites; the average order value (AOV) of applications is 140% higher than that of the mobile version of the web resource. The bounce rate at the checkout stage (Shopping cart abandonment rate, SCAR) in applications is only 20%, while in mobile versions of the site - 97%, and in desktop versions - 68%. The mobile app development company also gives analytics that their demand increases in the market by 60%.

Applications dispose of users of purchases, especially since their functionality allows you to pay for the order in one click.

4. Applications provide a higher level of interaction with the customer.

Applications allow you to effectively influence smartphone users by sending push notifications with advertising messages and promotions (if users have not disabled this function on their gadgets).

According to research, push notifications are more effective than sending e-mail and SMS messages for the following reasons:

• Instant delivery to the addressee & large audience coverage;

• Average Open Rage (AOR) 90%, with 23% for e-mail messages;

• Low cost of the advertising campaign;

• Absence of spam and malware;

• Low failure rate;

• Possibility to use the Deep Linking tool.

Competent sending of push notifications can convert users into buyers and return interest in the application of "sleeping" customers.

Findings:

Over the past few years, e-commerce has been moving by leaps & bounds to the mobile plane. Just like apps the demand for e-commerce website development company is also high. Given current trends, the development of applications for mobile devices will provide online stores with a competitive advantage, and increase sales and customer loyalty to the brand. Without a doubt, the future belongs to mobile applications.

Smartphones allow users to order almost any product they need anytime and anywhere, allowing businesses to actively interact with potential customers, and get the most out of their marketing activities.

This article is helpful and educational to you. If you need more information, then stay tuned here. Or if you want to make your mobile app, then connected with an android app development company & build the app that brings your benefits. 

Ecommerce: From an Incipient Miracle to a Major Trend

The success of a retail business (or any other business) is a set of many components. Business owners should pay attention to finding a unique product in their niche market, hiring a team of professionals to advertise their brand, prompt delivery, monitoring financial documents & doing a variety of other things necessary for the company to thrive. Above all this finding the best eCommerce website development company is the priority. 

In today's world, this list should be the default. Today, as a company with big ambitions, you need to keep abreast of the latest marketing trends and build your retail website while becoming part of the e-commerce industry.

Also Read - SEO: the most pronounced name in digital world. But, how to do it successfully?

Why Ecommerce become a major trend?

In this millennium, you do not need to leave your home. All the services and comforts of modern civilization are delivered to your door. All you need is to make a couple of clicks on your laptop and enjoy the long-awaited things. In the last decade, e-commerce has demonstrated a stunning annual growth of 23%.

If you use your smartphone to do the same, you'll become a participant in mobile commerce – a type of e-commerce that has twice the growth rate. Commonly used to buy anything online, e-commerce and mobile commerce cover the entire spectrum of transactions. This way, you can book football or train tickets, a hotel room, pay utility bills & even take part in an auction using e-commerce platforms.

Also Read - 5 tips to choosing the best ecommerce web development company India

With the amazing opportunities that e-commerce offers, it is only natural that any company – whether it is an international corporation or a small retail business – cannot ignore the benefits that this marketing method brings. Like the website, the app is also so important. Android apps also bring many benefits. So create an app with the best android app development company now.

Advantages of e-commerce

We offer you several reasons why you need to create a retail website for your company.

• Limitless availability. Your website is available 24/7, which is convenient both for customers who can visit it at any time and for you as a business owner whose sales are expanding significantly.

• Global reach. By deciding to build a retail website, you will get the whole world as a market. In addition, people from every corner of the world find the products they need, not only from retail websites but also through search engines, as Google indexes them so that they appear in search results.

• Convenient shopping experience. The current busy lifestyle leaves almost no time for a trip to the store. And if we remember traffic jams, looking for a parking space, choosing the right product, and finally getting in line at the checkout, the growing preference for shopping online becomes all too obvious. Visiting a website eliminates these inconveniences, helping even the busiest and laziest consumers.

• Targeted marketing. With a wealth of customer data at your disposal, you can use the best practices of retail websites to keep an eye on the latest trends in your market niche and changes in your consumers' tastes. After all, what else can allow you to recognize and address thousands of your customers by name?

If you think that having an online store is enough for quick sales success, you are mistaken. Modern retail websites should contain certain features that will make your business easier and increase your revenues.

Also Read - How can an Online Ecommerce store help you to get higher rate of audience visibility?

Tips for Creating a Small Retail Business Website

There is no universal recipe for creating a retail website that would be suitable for all types of businesses since each industry has its characteristics. However, an experienced retail web design company in Bhubaneswar argues that an effective working webpage must inevitably include:

• Reliable ordering. Simplicity reigns in the design of the site. Buyers should quickly find the product they need and make it easy to make a purchase. To do this your site should have components such as shopping categories, filters, and a product comparison option. Other recommended features that play an important role in customer decision-making are FAQs, shipping and return policies, and customer reviews.

• Supplies. When planning to buy something from you, consumers are more likely to purchase some related products if you constantly remind them that you have them.

• Multiple payment methods. You should take care when choosing platforms for retail websites. Available payment systems may vary depending on the country.

• High download speed. A survey conducted among large online retailers found that optimizing loading speeds from 8 to 2 seconds results in a three-quarter increase in conversion rates. Conversely, slow load times cause half of the online shoppers to leave the page.

Now you know what is paramount in the process of creating a website. So now if you want to create a website, then find the best eCommerce website development company. They will help you to build the best website that you need.  

SEO: the most pronounced name in digital world. But, how to do it successfully?

The SEO technique has a precise meaning for those who work there - it is the acronym of Search Engine Optimization. This term means everything that is done to improve the positioning of a web resource on search engines. So, it's about knowing all the Google tricks to appear high in the search results. The SEO ranking is not so simple; there is an official manual to follow. Choosing an expert Digital Marketing Company is likely to be the first choice. The techniques and, strategies that allow you to position a website in search engine results are not defined. On the contrary, there are many factors that Google uses to choose the sites to be inserted at the top of the search.

Search engine placement

SEO is divided into two basic sections - on-page and, off -page optimization. The first section concerns the improvement on the web page with respect to certain needs and, particular strings like title, Meta description and H1 tags, without forgetting a general optimization of contents and HTML code. Then there is the off-page phase, the optimization that allows a domain to receive links from trusted and related websites. This is one of the decisive steps to improve a site's ranking on Google. But there are also risks. Choosing the professional SEO Company for your project reduce the risk up to 95%. Risks related to fraudulent use of link activity. In some cases it may even lead to a case of penalization for the purchase or sale of links.

Also Read: 5 reasons for choosing the best web designing company India

Do you want to position yourself on Google?

Before understanding how to position oneself on search engines, it is right to clarify how Google works, that is to say the main partner of this work. The essential steps that allow your site to be present are three:

Crawling or scanning - The software that deals with discovering new resources (i.e. the crawler or spider) analyses the domain in question and identifies useful pages.

Indexing - The phase in which the search engine inserts in its archive the contents it has identified through the work of scanning and crawling.

Positioning or Ranking - The work that allows Google to identify the best result for a given query, in order to return the best possible result.

There is the difference between indexing and, positioning on Google. In the first case there is the insertion of the page in the database and, in the second, one takes a decision with respect to the place in the search. Thus, a website can be indexed but poorly positioned.

Also Read: Top Benefits of Choosing the Best Reseller Web Hosting Company India

Evolution of SEO: algorithm updates

One of the aspects of the SEO strategy is the evolution of the subject. Optimization for Google has never been static. There is always a need to observe the improvement of an algorithm that is perhaps not perfect. But it dictates the rules of the game and allows the search engine to find the best result according to its parameters. Formerly link building was done with press releases, article marketing, directories, link exchange and SEO campaigns based on wild guest posts.

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How can an Online Ecommerce store help you to get higher rate of audience visibility?

Are you considering the possibility of opening an online store and, would you like advice? Have you found services that allow you to open an online store in just a few clicks, but you don't know if they are reliable or if, more generally, they are suitable for the type of store you would like to open? Starting a business on the Internet is an important step to take and, absolutely nothing should be left to chance. To make your first step stronger, you will need an expert Ecommerce Website Development Company. Absolutely no compromise on that!

Web Design and development

The first point is perhaps the most important one. The design of the website must reflect the identity of the company. Underestimating this point can be a big mistake in the business affirmation phase on the online market. Before starting with the development of the website it is necessary to know the Web Design Company. If possible by visiting it, to understand:
• What are its internal processes?
• Strength points.
• Weaknesses.
• Work processes that take place daily.
Arousing emotions and immediately establishing a bond with visitors is the secret to keeping them on the website. Users decide whether or not they like the site in a few tenths of a second, so it is very important to immediately capture their attention.

Also Read: Essential tips on choosing the best domain name for your website

How the invitation could be?

The user expects to enter the company. It is important to let him perceive the same emotion through the display. Using the colours of the brand, high-definition images of the company, products and staff, are excellent tools to create empathy with customers and keep them within the pages. But using colours and images is not enough. You also have to think about which device the website will be displayed on.

Your site should be responsive

Creating a responsive website for b2b activities is vital for those companies that want to be found by their customers even when they are not in the office. Allowing everyone to visit the site from the Smartphone, without losing the experience created in the PC view, has become one of the major prerogatives for b2b companies.

Also Read: Top Benefits of Choosing the Best Reseller Web Hosting Company India

The Site Structure is also important

During navigation it is important to think about the customer experience. Imagine arriving in a city that we do not know and not even finding a road sign. How hard can it be to get anywhere? The same thing happens inside a site where the menu items are not clear, or each shift is cumbersome and complex. Faced with this difficulty, we know what the user's move will be: they will leave the site and look for someone else on Google.
sales@ratnatechnology.com 

Click to call: 0674 - 2974588/ 9439956508 

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5 Tips to Choosing the Best E-commerce Web Development Company India

Ecommerce has simply revolutionized the way business is done. If you want to have your presence in the online world, you need to have your own website. The first major step is choosing the best ecommerce web development company India. It is crucial to comprehend what a particular company may provide you. Your chosen firm must provide you round the clock customer service and must be available for you all the time. The only way to establish rapport with the potential customers is by having an attractive and functional website. Your site must display the products and services in a way that the internet users are restricted from going anywhere else. They must have reasons to choose you above others. Since the business market is too competitive, you need real web development experts who can design a website to increase the profits by driving in more sales. Follow the below stated tips to arrive at the best website designer.

Check out the level of experience:-

Your prospective web development company India must have great experience in the realm of web designing. If the company is highly experienced, it will help you formulate the marketing plans and strategies to assist your business reach greater heights of success. Have a look at the past works of the company and also read up the reviews of the past clients. You may check online for ecommerce web development companies.

Also Read: 5 reasons for choosing the best web designing company India
Flexibility in business operation:-

The company must be flexible enough to function as per your schedule. Secondly, it must bend its strategies as per your needs. There are some companies that are very rigid when it comes to changing the marketing strategies. You must go for a company offering customized solutions.

Outstanding business results and quality output:-

The web development company India must offer outstanding output and deliver good results. Do not choose a company which offers below the average results. For high quality and unique solution, you need only that company which is excellent enough to offer quality output. Even after the website is designed, you must check out the performance of your website.
The set of knowledgeable and experienced staffs
When you look for a reputed and reliable E-commerce development company, you must check out the experience level of the staffs. Since the task of E-commerce web development is challenging, you cannot settle for any layman. The company must be trained enough to execute as per your business plans. By doing so, you will manage your online reputation quite efficiently.

Also Read: Top Benefits of Choosing the Best Reseller Web Hosting Company India

The price of the services:-

Certain companies offer the services for free while others have extremely comprehensive price policy. If the offer is too good to be true, you must avoid it. Either the services are cheap or the company is fraud if the services are too cheaply priced.
As the online store, you must have a powerful online presence. Ecommerce web development company India can help you build an ecommerce website, business applications fetch more business profits. The platform for the creation of website must be chosen after a careful thought.

Essential Tips on Choosing the Best Domain Name for Your Website

A domain name is the basis of your online identity if you own a website. You must choose the right domain registration company India in order to arrive at the best domain name. Your domain name must speak the nature of your business and should be chosen after much thought and care. There are many companies online that may help in choosing the best domain name. You can check out the tips below and choose the name for your online business accordingly.

The need for a unique domain name

When you visit any domain registration website, it will prompt you to choose similar kind of domain name which others are having. But, it is your job to choose a different name altogether. Your chosen domain name must be unique. When it comes to the length of the name, it may be anything between 5 to 67 characters. For the domain name, hyphens and alphanumeric characters are being allowed. In the end and at the beginning of the domain name, you cannot use hyphen. If you get a choice between the lower and uppercase characters, it is best to choose the lower case. Most of the web hosts offer free domain registration services as the part of web hosting package. So, the domain name is acquired without expending anything.

Also Read: 5 reasons for choosing the best web designing company India

The need for choosing the top level domain

Apart from choosing a domain name, you need to choose the extension of the domain name or the top level domain to end the address. Some of the specific kinds of options include .org, .net, .com, .uk, .biz and many more. You may choose a TLD as per the country you reside in. For instance, if you live in India, you can choose ‘.in.’ Country specific extension is much better since it offers you a distinct recognition. The customers get to know the country you are operating from.

Easy to remember domain names

When you approach a company for domain name registration, the domain registration company India will ask about your choice and preference. You may choose among lengthy names or the shorter ones. But, it is always better to choose a short domain name since that will be easy to remember. The domain name may also be based on the nature of your business the products you sell or the target keywords.

Also Read : Top Benefits of Choosing the Best Reseller Web Hosting Company India

How to proceed further with the domain name?

So, you have found a domain name finally. Your next task would be to find a company which offers domain name registration free of cost. Just enter your chosen name while the company searches the domain registration databases to tell you if the chosen name may be taken or not. You may check the new version for the availability. If you only need your URL in the domain name, it may be availed for free.

Choosing domain name is straightforward but needs a bit of care. There are several companies to help you out with the process of domain name registration. Before choosing any company for domain name, you must find out the track record of the company.

5 reasons for choosing the best web designing company India

Websites are an important part of businesses as you can reach out to the global customers. Choosing the best web design company will actually determine the fate of your business or company at the later stage. In the realm of online existence, web designing plays a crucial role. In this internet era, a website is the prime marketing tool, the best location to advertise your business, a powerful means to encourage your potential customers to buy your products and take your services. Your website must showcase why the online shoppers should choose you above thousands of other companies. To win in the ecommerce competitive environment, you need a well designed website. Check out the top 5 reasons for choosing a professional web designing company India.

Professional web design services help in creating brand identity

By using professional web design services, you may create your brand identity and spread the business message across the social sites. Professionals can help in consistent branding and form a kind of successful unity. In marketing, a business logo holds a great importance. A web designer will use your logo to create brand awareness. Thus, the logo appears on the business cards, on the website and also on the social media pages. With consistent web designing and branding, others can get to know about your products and services.

A professional looking webpage 

With the professional web design services, you will have your own website, designed in a professional manner. Everything will be well organized and presented in a readable and neat manner. Whether it is formatting, the layout, the color, graphics, the fonts, everything will be perfect. Your front page will be exciting enough to attract the potential shoppers. Thus, the attention of the viewers will be kept intact and they will spend more time on your website. This kind of excellence can only be attained if you get in touch with professional web designers.

The creation of engaging content 

The more you post fresh content on your website, the more it will be ranked higher by the major search engines. A professional web design company will help create highly engaging, useful and informative content so that the users get to know about the products you sell. Moreover, engaging and fresh content will be posted from time to time. So, it is your website which will appear fresh, engaging and lively.

An easy to navigate website 

A website needs to be user friendly and easy to navigate. Thus, the viewers will be able to trace out what they want. The links will be efficiently placed together to help the shoppers find what they want. Skilled web designers can do their job perfectly.

Faster loading

In this busy and fast world, you definitely need a website that loads very quickly. If your website consumes time and does not load quickly, your potential customers will move to another site. You cannot afford to find your viewers waiting for the site to load.

From the above 5 reasons, it is now pretty clear why you need a web designing company India. To compete with others in the market, you need a professional but an attractive website.